Capriccio
Branding, communication, and UI for Capriccio, a delivery platform focused on artisanal alcoholic beverages.
Panacea: (f.) Mythical drug that cures all diseases or even prolongs life. It comes from the Greek word panakos and means 'remedy for everything'.
It sounds like a tale, but the truth is that since the Middle Age people have been searching for the elixir of life, the liquid eternal happiness. That mysterious panacea that promises a solution to all of our problems, but it seems that no one has been lucky to find it. Or that's what we think…
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Perhaps this blessed panacea is closer than it seems or it may be that even we have been creating it in multiple forms: maybe it comes in the form of music, medicine, a good wine, or a beer.
This concept aims to make Capriccio the main facilitator of that elixir that makes us feel as if life was eternal. With the help of neutral colors and vibrant accents, typefaces inspired by those found on old medicine labels and an honest communication, Capriccio will be the one who brings us that drink that we enjoy so much to wherever we are, whenever we want it.
